The Story Behind Berkshire’s Favorite Apparel Line

At Berkshire Love, apparel is more than just what you wear—it’s a connection to the region’s artistry and values. Our clothing line began with a simple mission: to craft beautiful, comfortable, and meaningful pieces that celebrate the spirit of the Berkshires and the makers who call it home.

Why choose a Berkshire Love T-shirt or Baseball Cap? Each item is inspired by the rolling hills, vibrant towns, and creative community of our region. The design process is local from start to finish, working closely with area artists and ethical fabric suppliers to blend durability with distinctive Berkshire character.

Beyond just looking good, our apparel is made to feel right—soft, easy to wear, and perfect for layering during cool mornings at a farmers’ market or warm afternoons at Tanglewood. Every piece, from the signature shirt to our best-selling hat, is produced in limited runs to ensure meticulous quality. Wearing Berkshire Love isn’t only about style; it’s about supporting small businesses and local talent, and showing off your pride in the place you call home (or your favorite getaway).

Whether you’re shopping for yourself or as a gift, wearing these pieces means you’re part of a story—one about community, heritage, and thoughtful creation. Explore the full collection here and here, and join us in celebrating Berkshire’s finest, one stitch at a time.